Australian Football has the capacity to bring people together from diverse cultural backgrounds. With this in mind, the AFL is working closely with AFL NSW/ACT to build strong working relationships with many diverse communities to identify barriers and to develop strategies to encourage involvement.

In NSW/ACT, the first Multicultural Programs Manager was appointed in 2008 to drive strategy around Multicultural Participation across the state and territory. To date, the team is managed by the Multicultural Programs Manager and the programs are delivered by the Multicultural Programs Co-ordinator and the regional staff who work in collaboration to engage as many young people from CaLD backgrounds as possible.

The Multicultural Program has four main goals:

  • Participation
  • Engagement
  • Awareness & Training
  • Advocacy



Community Ambassador Program

AFL Multicultural Community Ambassador Program aims to further engage multicultural communities through a network of community ambassadors.

  • Acts as advocate for the AFL in their particular communities
  • Promote AFL as a vehicle for engagement and inclusion
  • Provides community leaders with an official platform to become involved in the introduction and coordination of AFL related activities in their communities as well as opportunities for professional development.

More information here

Multicultural Talent Pathway

The AFL has made positive progress over the last five years to capture opportunities for diverse communities to access the AFL talent pathway.

We have over 15 Multicultural Officers, 15 partner AFL clubs and key partnerships with Multicultural organisations which help us introduce a wide range of participants to our talent programs.

Interested? Complete the registration form here

AFL Multicultural Round 

Toyota AFL Multicultural Round celebrates the many wonderful cultures who all share a common passion for footy. AFL NSW/ACT shares the belief that no matter who you are or where you come from, AFL is a sport that embraces everyone willing to get involved and have a good time.


Nickie Flambouras
Multicultural Programs Manager
8333 8024

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